BATNA是什么意思？

一、BATNA是什么意思？

BATNA（Best Alternative To a Negotiated Agreement），谈判最佳替换方案。

如果谈判者足够理性，那么他去谈判之前，一定会把BATNA想好。

二、谈判英语情景对话范文？

A：What do you think of our price? 你认为我们的价格如何?

B: Your price has gone up sharply , hasn't it? 我们的价格已经大幅度上涨了，不是吗?

A: Yes. We regret we cannot maintain our original price. Since the prices of the raw materials have been raised, we have to adjust the price of our products accordingly. 是的，很遗憾我们不能保持原价了。由于原材料价格上涨，我们不得不对产品的价格做出相应的调整。

B: I agree with you there, but your price is unreasonable. 这我同意，但是你们的价格是不合理的。

A: I don't think so. You must compare our price with that of other export houses. I'm sure our offer is in line with the prevailing market price level. 我不这么认为。你必须比较下我们的价格和其他出口公司的价格。我确信我们提出的价格符合市场的价格。

B: I don't think we will be able to pay the price. To have this business concluded, you need to lower your price at least by 3%. 我认为我们不能支付那个价格。为了达成这笔生意，你至少应该将价格降低3%。

A: I'm afraid that there is no room for any reduction in price. 恐怕没有再减价的余地了。

B: Don't you agree with me that in the long run, moderate prices will bring about large sales and more profits ? 我认为从长远考虑，公道的价格会增加销售量，从而得到更多的利润，难道你不这么认为吗?

A: We've already cut down our price to cost level. 我们已经把价格降到成本价了。

B: Is that all? 只能这样了吗?

A: Yes, this is the best we can do. 是的，这是我们的最低价了。

B: I'm sorry we can't handle the price you offered. 很抱歉，我们无法接受你们提供的价格